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Zoom and Flodesk integration for masterclasses

Zoom and Flodesk, connected properly.

Flodesk doesn’t connect to Zoom directly. To link them, use a connector such as Zapier: when someone signs up, it registers them in your Zoom meeting or webinar, saves their personal join link to a custom field on their Flodesk subscriber, and adds them to a segment that starts your confirmation and reminder workflow.

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Flodesk is lovely to write in, but it doesn’t connect to Zoom on its own. We connect them, so every signup gets their own Zoom link in your Flodesk emails, and attendance comes back into Flodesk afterwards.

In short
  • There is no built-⁠in Zoom integration in Flodesk.
  • A connector (Zapier or a small piece of code) sits in between.
  • Each person’s Zoom join link is stored in a Flodesk custom field.
  • Attendance can come back as “came live” and “missed it” segments.

The usual workarounds, and why they leak

One shared Zoom link

Easy, but you can’t see who attended, and the link gets forwarded or lost.

Copying signups by hand

Someone moves names from Zoom to Flodesk. It works until a busy week.

Zoom’s own emails

Zoom sends plain emails alongside yours, so people get two sets and don’t know which to trust.

How the connection works

01

Signup creates a Zoom registration

Your form registers the person in Zoom, which creates their personal join link.

02

The link is saved in Flodesk

It’s stored on their Flodesk contact, so every reminder can include it.

03

Attendance comes back

After the event, contacts are added to a came live or missed it segment in Flodesk.

What do I need before connecting Zoom and Flodesk?

How do I connect Zoom to Flodesk, step by step?

  1. In Zoom: schedule the meeting or webinar and turn on Registration required. Set the correct time zone.
  2. In Zoom: turn off or simplify Zoom’s own confirmation and reminder emails, so people only get yours.
  3. In Flodesk: create a custom field called something like “Zoom link”, and a segment for this event, e.g. “Masterclass 18 Nov”.
  4. In the connector: trigger on a new form submission from your signup page.
  5. In the connector: add a Zoom step that registers the person (first name, last name, email) for your meeting or webinar. Zoom returns their personal join link.
  6. In the connector: add a Flodesk step that creates or updates the subscriber, saves the join link to the “Zoom link” field, and adds them to the event segment.
  7. In Flodesk: build a workflow that starts when someone joins the segment. It sends the confirmation, then waits until fixed times before the event for the 24-⁠hour and 1-⁠hour reminders.
  8. Test: sign up with a test email, check the Zoom registrant list, the Flodesk field and every email.

How do I put the personal Zoom link in a Flodesk email?

Insert the custom field into your email like any other personalization, then make it a button or a link. Example 1-⁠hour reminder in Flodesk:

Subject: Starting in 1 hour (your link inside)

[Join now button, linked to the “Zoom link” field]

Hi [First name], we start at 7pm UK (2pm New York / 11am Los Angeles).

[Your name]

Send yourself a test with a contact that has a real link saved. A button pointing to an empty field is the most common mistake here.

How do I bring Zoom attendance back into Flodesk?

After the event, Zoom knows who joined from each personal link. To use that in Flodesk:

  1. Get the participant list, either by downloading the attendee report or by having the connector read it from Zoom.
  2. Match each registrant by email.
  3. Add people who joined to a “came live” segment, and everyone else to a “missed it” segment.
  4. Each segment starts its own replay workflow. See replay and follow-⁠up emails.

Two details matter here. First, remove people from the reminder workflow once the event has started, so nobody gets a reminder for something that has already happened. Second, use the same email address everywhere. If someone registers with one email and joins Zoom signed in with another, match on the email they registered with, not on the name they typed in Zoom. Personal links are what make this matching reliable.

What about WebinarJam, Kajabi or a Squarespace form?

The pattern stays the same: form, connector, webinar tool, Flodesk. With WebinarJam, the connector registers people in WebinarJam instead of Zoom and saves the WebinarJam link. With a Squarespace or Kajabi form, the trigger is that form instead of a Flodesk form. If your Squarespace form sends to Flodesk directly, you still need the connector to create the Zoom registration and save the link.

If you’d rather not build this yourself, our free Leak Check scores your flow out of 15.

Questions people ask

Does Flodesk integrate with Zoom?
Not directly. It needs a connector in between, either a tool like Zapier or a small piece of code running on your own account. We built the second for Majesta’s masterclass.
Will it work with my Squarespace signup page?
Yes. It works with Squarespace and with other website builders.
Who owns the connector?
You do. It runs on your own account, and keeps running if we stop working together.
Can I just paste one Zoom link into my Flodesk emails?
You can, and it works for small, informal sessions. The downsides are that you can’t see who attended, the link can be forwarded, and you can’t send different replay emails to people who came and people who missed it. Personal links fix all three, and they’re the reason to connect the tools at all.
What happens if the connector fails for one signup?
That person won’t be registered in Zoom or won’t have a link in Flodesk, so their reminder would have an empty button. Turn on error alerts in your connector, check the Zoom registrant count against your Flodesk segment before the event, and register anyone missing by hand.
Can people who sign up on the day still get a link?
Yes. The connector runs within seconds of signup, so a late signup gets their confirmation and link straight away. Because reminders are timed before the event, they’ll still get the 1-⁠hour reminder if there’s time, and the confirmation covers them if there isn’t.
Can Flodesk send an SMS reminder too?
Flodesk is an email tool, so a text reminder needs a separate SMS tool. The same connector can pass the phone number and the join link to it, then send a short text shortly before the start. Ask for the phone number and SMS consent on your signup form, and keep the text under 160 characters with the link in it.

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