Masterclass replay and follow-⁠up emails

Masterclass replay and follow-up, where buyers decide.

After a masterclass, sort registrants into “came live” and “missed it”, then send each group its own replay email within 24 hours. Give the replay a clear deadline, and follow up over the next few days with a few short emails, each with one booking link. Stop the sequence for anyone who books a call.

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By Kuldip Parmar, Founder · Updated November 2026

The live session ends, but many people decide in the days after. Sending the right email to the right group, quickly, is where a free masterclass turns into booked calls.

In short

Two groups, two replay emails: came live and missed it.
Send the replay within 24 hours, with a deadline.
Every follow-⁠up email has one booking link.
Anyone who books a call drops out of the sequence.

Where follow-up usually goes wrong

Everyone gets the same email

People who came live and people who missed it are in different places. One email can’t speak to both.

The replay goes out late

Two or three days later, most of the interest has gone.

People who booked keep getting asked

Someone books a call, then gets three more emails asking them to book a call.

What we set up

Attendance back from Zoom

Within a couple of hours of the end, everyone is sorted into came live or missed it.

Two replay emails within 24 hours

A thank-⁠you and the replay for people who came. The replay and a deadline for people who missed it.

Follow-up with one booking link

A few emails over the next few days, each with one next step, ending when they book.

What does a follow-up sequence after a masterclass look like?

Here is one example of a booking-⁠call sequence over three days. Adjust the days to fit your offer.

Swipe for more →

When	Came live	Missed it
Next morning	Thank you, replay, booking link	Replay, deadline, booking link
Day 2	Answer to a question asked live	The one idea from the session to watch for
Day 3	Last note: booking closes	Last note: replay and booking close

What should the replay emails say?

Example for people who came live:

Subject: Thank you for coming (replay inside)
Hi [First name],
Thanks for joining last night. Here’s the replay if you want to watch any part again: [Replay link]
If you’d like help putting this into practice, you can book a call with me here: [Booking link]
[Your name]

Example for people who missed it:

Subject: Sorry we missed you: the replay is up until Friday
Hi [First name],
Life gets in the way. Here’s the replay of [Masterclass name]: [Replay link]
It’s up until Friday at 9pm UK (4pm New York). The part most people ask about starts about halfway through.
Want to talk it through? Book a call: [Booking link]
[Your name]

How do I stop emailing people who already booked?

Connect your booking tool to your email tool, often with Zapier. When someone books, tag them or move them to a “booked” segment, and set the sequence to stop for anyone with that tag. In a CRM like Close or GoHighLevel, you can also create a task for the call at the same time.

Test it: book a call yourself with a test email, and check the next follow-⁠up email doesn’t arrive. If you’d rather not build this yourself, our free Leak Check scores your flow out of 15.

Questions people ask

How long should the replay stay up?

Long enough to be useful, short enough to give a reason to watch. Many coaches choose 48 to 72 hours. Put the deadline in the email.

How many follow-up emails should I send?

Usually three to five in the days after the event, each with one clear next step. You approve every email.

Can you track who booked a call?

Yes, by connecting your booking tool, such as Calendly, so bookings appear in your report.

Should I send the replay to people who came live?

Yes, but with a different message. People who came live may want to rewatch a part, and some joined late or left early. Thank them first, link the replay second, and make the booking link the main next step. Don’t send them the “sorry we missed you” email.

Where should I host the replay?

Somewhere easy to watch on a phone, ideally on one simple page with the video, the deadline and one booking button. Zoom cloud recordings, a Kajabi lesson or a page on your own site all work. Avoid sending people to a page full of other links and offers.

What if no one books from the follow-up?

Look at each step before blaming the emails. Did people open the replay? Did they click the booking link? Is the booking page clear? Write down where people stop, change one thing, and compare at your next masterclass. Small, single changes are easier to learn from.